ANGGI GRACIA


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The Penn at Stoke Park

Brand Identity
United Creatives, UK
2026

The Penn at Stoke Park is a new restaurant in a historic estate in the Stoke Park estate, Buckinghamshire. Its identity had to feel at home in the setting as a Grade I listed mansion surrounded by parkland.

Working together with HiStory Hospitality, Tom Sellers’ restaurant group,  and under the creative direction of Chris Edmunds, I designed the logo and its frame, taking inspiration from historic Regency-era menus. The identity is carried across the menus, napkins, coasters and more to unify the dining experience.






The logo was inspired by Regency-era menus and bills of fare, where serving platters were illustrated as part of the table layout. 




We explored the logo frame through several rounds, testing different shapes, proportions, and details before arriving at the final design.










Designed With
Chris Edmunds (Creative Director)
Photographs  by
Instagram @stokepark
@thepennatstokepark

         


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© 2026 Anggi Gracia