Le Gita Cakes

Branding, Packaging Design
SOSJ Design Bureau, Jakarta
2023 - 2024

This project was a rebranding of Le Gita Cakes, a well-established bakery founded since 1972 in Pontianak, Indonesia. The goal of this rebrand was to attract new customers while maintaining its reputation as a trusted bakery.

I was in charge of their whole visual identity with a primary focus on packaging design for their signature products. Featuring detailed graphics and gold accents, the new packaging conveys the bakery’s trustworthiness and the high quality of its cakes.

Designed With
Katarina Monika (Creative Director)
Ahmad Fauzan (Art Director)

Additional Support
Katriel Prasetya (Designer)

Photographs by
Instagram @legitacakes
Reinaldo Arvin

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ANGGI GRACIA

PROJECTS BIO

Le Gita Cakes